For small businesses, social media provides a powerful platform for community engagement and brand loyalty building. Small businesses can maximise their social media impact by focusing on community-building and engagement rather than focusing on follower count.
Analytics tools are indispensable in understanding peak activity times and content preferences, helping businesses to tailor their strategies effectively. Use analytics tools to track what content performs best and when your audience is most active.
Engaging directly with followers through comments and messages can increase brand trust. Direct engagement with followers, such as responding to comments and participating in conversations, not only boosts engagement but also fosters brand loyalty, with actively engaged small businesses often seeing an average sales increase of about 20%.
