In the realm of digital marketing, personalisation powered by AI is crucial, as it can lead to a 70% increase in consumer engagement.
Videos remain a dominant content form; incorporating them on landing pages can significantly boost conversions—evidence suggests increases of over 80%.
The rise of voice search, now comprising nearly half of all online searches, necessitates optimization in this area to stay competitive.
Additionally, enhancing local SEO remains critical, with a significant percentage of local searchers visiting a store within five miles. This emphasizes the importance of tailored, localised content strategies to drive both online and foot traffic.
