Email marketing remains one of the most effective digital marketing strategies, with an average ROI of $42 for every $1 spent. This is due to personalisation being at the forefront of most successful strategies.
Using recipient names and tailoring content to user preferences can dramatically increase open rates. It's proven that personalising your emails with the recipient's name and relevant content to increase open rates by up to 50%.
Segmenting email lists based on behavior enhances engagement and improves conversion rates.
Regular A/B testing of subject lines and calls to action is essential for optimizing email performance.
