The graphic design industry is witnessing a blend of minimalistic layouts with vibrant, maximalist colours that capture consumer attention and convey messages succinctly.
The resurgence of bold typography and hand-drawn elements, coupled with the use of sustainable materials, reflects a broader consumer demand for authenticity and environmental responsibility.
Augmented Reality (AR) is revolutionising the field by integrating digital experiences into physical products, enhancing user engagement and interaction. For instance, when applied in packaging, AR has been shown to boost engagement rates significantly, with recent campaigns noting a 40% increase.
Globally, brands like IKEA and PepsiCo are utilizing AR to create innovative campaigns that drive both engagement and sales.
