SEO is a foundational element of digital marketing that enhances visibility and user engagement.
Start by optimising your website's meta descriptions and title tags to reflect targeted keywords, which can increase click-through rates by up to 30%. Optimizing key elements such as meta descriptions and title tags with targeted keywords can significantly increase site visibility and click-through rates. Ensure your website is mobile-friendly, as over 60% of searches now come from mobile devices. A mobile-friendly website is now a necessity, as a majority of searches are mobile.
Regularly update your content to keep it fresh and more likely to be ranked highly by search engines. Regular content updates also helps ensure content relevance.
